Aug 20, 2021

Future Family Taps Healthtech Veteran Mike Piechna to Drive Next Chapter of Growth

Piechna joins as Vice President of Sales and Account Management to Scale the Revenue Team as the Company Expands Its Clinic Network

San Francisco - July 13, 2021 – Today, Future Family, the category-leading fintech and healthtech platform for fertility, announces the appointment of Mike Piechna as its Vice President of Sales. In his new role, Piechna will lead the company’s sales strategy and grow the sales organization.

“Future Family is doing something extraordinary in delivering a highly differentiated patient financing solution to the fertility space to help more consumers build families,” said Piechna. “I strongly believe in the power of Buy Now Pay Later to revolutionize elective healthcare in this country. There is no more important space than fertility, and with Future Family’s solution clinics can serve even more patients.”  

Leveraging over 14 years of experience in technology sales and management, Piechna brings a significant track record of success. Prior to joining Future Family, Piechna led the inside sales department and the account management department of Medely, growing sales by 337%. Piechna also held a leadership role at Brighter, where he served as Vice President of Sales and Client Services, and before that, key positions at Wiredrive, and Appfolio.

“As a growing company at the intersection of healthcare and fintech, we need a sales executive with a proven track record of growth in the tech space,” said Claire Tomkins, CEO and founder of Future Family. “We’re excited for Mike to bring his leadership to Future Family, along with his forward-thinking strategy on scaling the revenue team.”

Future Family was founded by Tomkins, with a goal to remove the two of the biggest barriers to fertility treatment – cost and complexity. In 2018, Future Family raised a $100M fund for fertility, the largest dedicated fund in the U.S. Future Family recently announced a $9MM extension on their series-A fundraise.

About Future Family

Future Family is where people start their fertility journey. The company’s mission is to make fertility care accessible and affordable to all. Future Family combines advances in fintech, fertility, and heathtech to empower people throughout their fertility journey. Future Family was founded by former SolarCity exec Claire Tomkins, who was inspired by her own fertility struggles to improve the experience for other women.

Learn how Future
Family can help you

Flexible financing plans and dedicated support for IVF and egg freezing