Stories
Why We Are Building Affordable Pathways to Fertility Care
We are building a platform that addresses the three main pain-points people face in their fertility journeys: complexity, cost and emotional stress.
Claire Tomkins, CEO and Founder  |  Apr 10, 2018
What I went through should be the exception, not the norm, and yet, we are far from that.


About five years ago, I was running Product Marketing at SolarCity. I was in my early thirties, focused on my career, but also ready to start a family. Little did I know how hard it was going to be for me and my husband. Our pathway to start a family required expensive fertility treatments.


The pain, isolation, and sheer expense of IVF and many failures along the way— followed by the intense joy of welcoming my daughter into the world — left me thinking about the urgency to make fertility care more affordable and accessible to people beyond the 1 percent. What I went through should be the exception, not the norm, and yet, we are far from that.


In the US, one-in-six couples experiences infertility problems. About 40% of women of reproductive age, 25 million in total, have limited or no access to fertility care. And, the fertility healthcare landscape is costly, complex, fragmented and extremely hard to navigate, which only contributes to the emotional stress of the process. Without insurance coverage for fertility and savings to support the high cost of care, fertility is on track to become the most pressing stressor and health expense for this generation.


My own experience and these figures led me to ultimately leave SolarCity and build Future Family. Our team is creating a world where women, men and couples can access affordable and comprehensive fertility services and care. We are building a platform that addresses the three main pain-points people face in their fertility journeys: complexity, cost and emotional stress.


We want to revolutionize the experience of fertility care by creating affordable, supportive and informative pathways for everyone.

We are removing the complexity

We are the first company to provide a one-stop, streamlined service platform for the entire fertility journey for women, men and couples–from testing, egg freezing and IVF, to clinic matching and continuous nurse care. We are building a fertility-as-a-service platform in place of the confusing DIY approaches that exist today.


We are removing financial barriers

We want to remove the burden of cost so that people can focus on their fertility health and choosing the services that are best suited for their individual needs. Through subscription plans, we provide financing for women, men and couples so they can choose affordable monthly payments instead of a big upfront cost.


We are removing the emotional stress

Our entire team is laser-focused on empowering people with information about their fertility health and providing ongoing care, so they can make decisions with confidence and in their best interests. Anyone interested in our services can sign up for a free nurse consult where they can ask questions, get answers on medical information and next steps. Our expert fertility nurses are part of our Nurse Concierge Service, and provide 24/7 personalized medical guidance to clients. We also match our clients to clinics across the country that provide the highest level of medical care.


We hope to change the conversation from anxiety and stress to empowerment and proactive, personalized care.


My daughter is now three; she loves to sing and dance, play hide and seek, and wake me up in the morning by tickling me and saying “wakey wakey mommy.” I can’t imagine life without her, yet I know that it’s only because I was lucky enough to afford IVF that she is here.

We want to revolutionize the experience of fertility care by creating affordable, supportive and informative pathways for everyone. And in doing so, we hope to change the conversation from anxiety and stress to empowerment and proactive, personalized care. We know we still have much to do, quickly, for so many people. I hope that by sharing my story we can engage more people in this discussion, and I’m grateful to everyone who has joined us in our journey so far. Please get in touch with us if you have ideas on how we can improve your fertility journey, or if you would like to share your story with us. We would love to hear from you.

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