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Future Family Launches New Membership Product Featuring Live Video Coaching
For a $199 annual membership, consumers get everything they need to start their fertility journey in one place – including live video sessions with a Fertility Coach, doctor matching, personal pricing, and a digital dashboard to manage it all
PRESS  |  May 30, 2019

SAN FRANCISCO, Calif. -- Tuesday, May 21st, 2019 -- Future Family, the female-founded company making world-class fertility care accessible nationwide, today announced the launch of its membership program to help people “get started” on their fertility journey with IVF and egg freezing. Membership includes sessions with a dedicated Fertility Coach to work through questions and develop a personal plan. Additional services include doctor matching, a personal pricing plan, and a digital dashboard to manage everything in one place.

The all-inclusive membership service is designed to help clients navigate the complex world of fertility. Working with a personal Fertility Coach reduces the stress of sorting through confusing web searches, social media postings, blogs, chat groups, and online reviews. All Coaches are registered nurses with years of clinical experience in fertility and a passion for helping women and couples realize their goal of having a baby. Coaches have different specialties, ranging from nutrition to third-party services such as egg, sperm, and embryo donation.

Future Family is a digital health and fintech company providing premium high-quality fertility care at consumer-friendly prices. The membership offering expands the company’s service to reach people in the earliest stages of their journey – when they experience maximum uncertainty, are seeking clarity to move forward, and before they engage a fertility doctor or clinic.


The membership was born out of data the company collected on its platform.

“Over 70% of users on our platform are exploring their options for IVF and egg freezing and have not yet seen a fertility doctor. The shift to digital care is real,” said Claire Tomkins, Founder and CEO of Future Family. “We consistently hear that there is nowhere to “get started.” Our goal with Membership is to provide an easy way to get started online.”

Future Family is fertility care designed by a team that has been through it personally, including CEO, Claire Tomkins, and CFO, West Owens. When the company launched, it focused on removing two of the biggest barriers to fertility treatment – cost and complexity. Having introduced cutting-edge financing products, Future Family is now expanding to help consumers earlier in their process.

The $199 annual membership includes:

  • 1:1 Fertility Coaching: Up to 2.5 hours of coaching with a dedicated Fertility Coach. Coaching service includes live video sessions, developing a personal roadmap, clinic prep, and labwork review.


  • Doctor Matching: A curated doctor match that leverages Future Family’s premier clinic network. Members go through a short questionnaire to identify their needs and priorities and then receive up to three top matches within 72 hours, saving clients from the stress of sorting through search results and online reviews.

  • Personal Pricing. Future Family creates a custom, comprehensive pricing plan for each member. Members can also pre-qualify for one of the bespoke financing options on the platform.


  • Dashboard to Manage Your Care in One Place. Members have access to a digital dashboard that allows them to manage their fertility care all in one place, including the ability to book coaching sessions, update their calendar, store documents, connect with a doctor (once matched), and more.

Last year, Future Family raised a $100M fund for fertility, the largest dedicated fund in the U.S. Prior, Future Family announced a $12M Series A funding round.


To learn more visit: www.futurefamily.com.


About Future Family:

Future Family is where people start their fertility journey. The company’s mission is to make fertility care accessible and affordable to all. Future Family combines advances in fintech, fertility, and digital health to empower women and couples throughout their fertility journey. Future Family is headquartered in San Francisco and operates nationwide.




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